Reiss Motivation for Business

reiss motivation

The Reiss Motivation Profile® in Business

We help unlock performance and wellbeing using motivational data.

Reiss Motivation is the most predictive tool in market — and MotivationLab turns it into insights you can act on instantly.

Built for

Individualswho bring their all to their role

Talent teamswho hire them

Team leaderswho develop them

Executiveswho drive the business forward

Reiss Motivation Profile

The Reiss Motivation Profile doesn’t just describe someone; it predicts what they’ll do.

  • Built on Professor Steven Reiss’s research into the 16 basic desires that drive human behaviour.
  • Delivers deep insight into what drives a person, and how it applies to how they work, perform and communicate.
  • The most validated measure of intrinsic motivation used in business.
MotivationLab — the full profile

Motivation Lab

MotivationLab was built to keep the conversation going beyond the profile.

  • Quick access to your profile and team profiles
  • Analysis of team dynamics for faster comparisons & decision making
  • Personalised learning hub based on your individual profile
  • 24/7 access to your personal coach
MotivationLab — coach & team analysis

What makes us different

Three things no other tool in market gives you.

01

Predicts behaviour.

Genuinely validated science, 20+ years in the making. Not a label but a predictor of what someone will actually do.

02

Results in minutes.

No waiting on debriefs. MotivationLab turns the profile into insight you can use the same day, always accessible.

03

Lives in real situations.

Selection calls, debriefs, lineup decisions, culture work. Interactive analysis, not a report on a shelf.

What makes us different

A single platform that works across all roles.

Reiss Motivation is not just for individuals — every role across a team or organisation benefits from a deeper understanding of what motivates them.

Individual

Finally understand what actually drives you.

  • Know your profile, not just your type
  • Sharper self-awareness under pressure
  • Goals you will follow through on

Team leader

Lead the person in front of you, not a stereotype.

  • See the gaps creating team friction
  • Make feedback land the first time
  • Build trust faster with new people

Business leader

Stop losing people to problems you didn’t see.

  • Reduce the hidden cost of disengagement
  • Build programs people want to drive
  • Make better decisions about who belongs where

HR

Move beyond gut feel and competency frameworks.

  • Identify flight risk before it becomes a resignation
  • Make L&D investment work harder
  • Scale insight across the entire talent pipeline

Recruitment

Find people who fit the role — and who will stay in it.

  • Hire against a defined profile, not a gut read on the day
  • Find people who not only fit the role, but who will stay in it
  • Deliver a value exchange by supporting personal growth

National and global brands are already benefitting from understanding what drives their individuals, teams and leaders.

Nando’s restaurant team celebrating together in store.

Nando’s

ARMs at Nando’s stopped guessing what good looks like. They got clarity on their own direction, managers got a way to spot who needs support faster, and the business got a retention model built for the future.

“I used to dread reviews because I didn’t know what my manager was actually looking for. Now I know what my own success looks like, and I don’t need someone else to tell me if I’m doing well.”
— ARM participant, Nando’s
Sephora leaders in a Reiss Motivation session, seated at round tables facing the stage.

Sephora

Leaders at Sephora started as individuals and ended up understanding each other properly. Self-awareness went up, trust went up, and collaboration across the leadership team got measurably easier.

“I loved this session. I think it was fantastic, everyone should have the opportunity to experience this.”
— Program participant, Sephora

What it all comes down to

The science of Reiss Motivation, with the insights power of MotivationLab, delivers a comprehensive program that is actionable and impactful, in the boardroom and beyond.

Programs

Three ways to run it.

Two tracks. Individual and team development shares one profile, one platform and one rhythm of stages. Recruitment runs the same science at the front of the lifecycle, before anyone is hired.

Self-directed

Digital Motivational Insights Program

A digital, self-directed insights program, delivered from anywhere.

  • An interactive debrief that guides leaders, teams and individuals through their motivational profile, at their own pace.
  • Quick, scalable insight to hit the ground running.
  • Access to tailored educational content and a personal coach for continued learning.
Ideal for
Developing leaders, staff and emerging talent.
Method
A self-directed, interactive digital debrief and ongoing learning through MotivationLab.
  1. 01Assessment

    Complete RMP assessment

    20–30 min

    Online questionnaire

    Complete the Reiss Motivation Profile® questionnaire to generate motivational insight reports.

  2. 02Debrief

    Self-directed insights debrief

    45–60 min

    MotivationLab

    Work through the motivational insight report at your own pace, inside the platform.

  3. 03Ongoing

    Ongoing learning

    Unlimited

    MotivationLab

    Tailored educational content and a personal coach, available whenever the question comes up.

Guided

1:1 Motivational Insights Program

Delivered over multiple weeks with access to a Motivational Insights Specialist, guiding leaders, teams and individuals to:

  • Understand and bring their unique motivational make-up to life.
  • Learn The Science of Motivation Framework, to apply the insights in real life and accelerate the performance of others.
Ideal for
Executives, senior leaders, support teams and key talent.
Method
Guided debrief with a dedicated Motivational Science Specialist, alongside access to MotivationLab for ongoing engagement.
  1. 01Set-up

    Program kick-off comms

    0–30 min

    Email communication or meeting

    Kick off the program, understand what’s involved and explain program roll-out.

  2. 02Assessment

    Complete RMP assessment

    20–30 min

    Online questionnaire

    Complete the Reiss Motivation Profile® questionnaire to generate motivational insight reports.

  3. 03Debrief

    Motivational insights debrief

    60 min

    Online video call or in-person workshop

    Debrief the motivational insight report with a coach to build deeper awareness of intrinsic motives.

  4. 04Ongoing

    MotivationLab access

    Ongoing

    Online dashboard

    View your profile, engage with the personal coach and access tailored learning content and analysis.

Why now?

Every year without this understanding is a year of decisions made on partial information.

Selection. Retention. Culture. Change. Every one of those gets better and faster when you know what drives the people involved. The organisations that move first build a compounding advantage that is genuinely hard to close.